Is Your Organic Beauty Product The Real Deal?
Not every product on the shelf that says “organic” or “natural” is really what it says it is. The truth is, there are plenty of brands out there that are taking advantage of the popularity of being eco-friendly. The organic beauty market will reach $22 billion by 2024 and shows no signs of slowing down. Hence, this only means one thing – every consumer must be diligent and vigilant when it comes to buying natural and organic beauty products. If you haven’t got a clue as to how to distinguish what’s real and what’s not, below are the things you must watch out for.
Misleading Organic Labels
While this is good news for avid fans of organic beauty products, supporters must learn how to identify authentic natural beauty products. Sometimes, when you see that the product is handmade, you’ll immediately think that the ingredients are 100% organic. Well, handmade doesn’t equal safe and all-natural every time. There are also other instances when consumers are misled into believing that the products they buy are certified organic. In an independent national survey from Soil Association, the results showed that 76% of the subjects felt misled with organic labels on beauty products. So how can you avoid buying fake organic beauty products? Here’s how you can check.
Check for Certification
In the United States, you must look for products that are certified by the Natural Products Association. The product should have the NPA Natural Seal. This means that the product was tested for safety, responsibility, and sustainability. The ingredients are also tested to for purity.
The NPA also wants consumers to know that if a product is labeled “natural,” then it shouldn’t contain any ingredient that can pose a health risk to humans. There shouldn’t be any animal testing involved, and the ingredients should be biodegradable and packed with sustainable materials. Check these details, the next time you buy an organic beauty product.
What’s With the Labels?
It is always important to take your time in checking the labels and ingredients list of the products you buy, especially if it’s labeled organic or natural. The United States Department of Agriculture’s Natural Organic Program is also a big help in determining which products are actually “organic” or just “made with organic” ingredients.
Let’s say you’re shopping for organic makeup foundation, and you want to make sure that it is the real deal. If you see that the label says it’s made with organic ingredients, this means that this product contains only 70% organic ingredients. The company can also list up to three organic ingredients used in making the product in the label; this doesn’t include salt and water. If this is the case, the USDA Organic Seal won’t be displayed, but the certifying agent must be seen. On the other hand, any product that contains less than 70% organic ingredients are not allowed to use the term “organic” in its label.
With the growing market of organic beauty products, it is no surprise why beauty companies are clamoring to get their own market share. As more and more people are attracted to the idea of using all-natural and organic products, the more extensive the marketing ploys from these companies will be. Due diligence and doing your homework can spare you from spending money on an organic beauty product that isn’t authentic as you’d hoped for.
Have you found any brands that you know to follow these rules? If so, let us know in the comments below!
Guest Post by Jennifer Craven
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Really, nowadays organic product market grows up . this information is really helpful while taking the product. it is very much helpful. Thank you.